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Art Direction | Graphic Design | Design System

Ultimate Birthday

EA SPORTS  FC™ 24

This campaign features 5 star weak foot and skill move upgrades in the game. In order to bring this to life, we wanted to create a fun and charming campaign that features custom 3D clay illustrations made by our partner Burn and Broad. This is also the first year we’re sharing the design system with our fans and community.

 

The community is being encouraged to use the design toolkit to create their own invitation and share it via their channels and social media encourage other fans to join the birthday celebrations that is happening both inside and outside of our game.

Credits

Creative Director: Eric Beard, Ravin Edrisi

Producer: Shannon Morgan, Scott Polzen

Campaign Lead: Andrew Mitchel-Szafer

Lead Design: Cynthia Ly

Item Shell Design: Carla Mozqueda

3D Illustration & Character Design: Burn & Broad

Motion Graphic: Jesus Delgado, Ryan Smith 

Design System

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