Art Direction | Design Lead
Soundtrack
EA SPORTS FC™ 25
One of the most memorable aspects of each FC release is its soundtrack—a carefully curated selection of music from artists around the world. For FC 25, we collaborated with our incredible agency, EAT, to establish a design system that is both simple and versatile.
This system allows for seamless integration across artist channels and our main social media platforms. By incorporating both static and motion toolkits, we ensured flexibility in showcasing the right media in the most impactful way.
Credits
Principle Music Marketing : Raphaella Lima
Product Marketing: Katherine Barends
Producer: Scott Polzen
Creative & Design Lead: Ravin Edrisi
Design & Motion Agency: EAT
Design System
Inspired by the wavelength, we used FC's official custom font, Cruyff, experimenting with its different weights to visually represent a sound wave and its impact on typography.
