Graphic Design | Illustration | Motion Graphic | Game Capture

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Using a mix of cutting edge graphic design, lifestyle, behind the scenes photography & in-game renders, this approach amplified FIFA20’s launch in line with the Break New Ground campaign lens. Focused for the Instagram generation, the templated asset was created as a swipable Instagram Gallery. Creating versions to speak to our pack talent players, partner clubs & associated leagues to reach the widest audience possible.


Producer: Laurel Ledohowski

Art Directors & Designers: Alex Elms / Ravin Ed

Motion Artist: Steve Swanborough

Capture Artist: Simon McAuliffe

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