Art Direction | Graphic Design | Design System
Nike MadReady
EA SPORTS FC™ 24
EA Sports FC has released an exclusive campaign, accessible only to individuals who pre-ordered the Ultimate Edition and gained early access. In collaboration with Nike, the campaign features prominent athletes showcasing the MadReady boot series within the game.
Presenting a compilation of work from the EA Sports FC internal creative and brand design team, showcasing the development of a design system, collaborations with two external agencies, 2Fresh on a trailer, and motion graphic pieces with ILD are featured in this collection.
Credits
Creative Director: Trevor Conrad, Kathryn Liu
Producer: Jack Wright
Creative & Design Lead: Ravin Edrisi
Item Shell Design: John Limiac, Alexandru Tomescu
CGI & Tease Trailer: 2Fresh
Motion Graphic: ILD
Design System
Motion Graphic
Tease Trailer
