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Art Direction | Graphic Design | Design System

Nike MadReady


EA Sports FC has released an exclusive campaign, accessible only to individuals who pre-ordered the Ultimate Edition and gained early access. In collaboration with Nike, the campaign features prominent athletes showcasing the MadReady boot series within the game.

Presenting a compilation of work from the EA Sports FC internal creative and brand design team, showcasing the development of a design system, collaborations with two external agencies, 2Fresh on a trailer, and motion graphic pieces with ILD are featured in this collection.


Creative Director: Trevor Conrad, Kathryn Liu

Producer: Jack Wright

Creative & Design Lead: Ravin Edrisi

Item Shell Design: John Limiac, Alexandru Tomescu

CGI & Tease Trailer: 2Fresh

Motion Graphic: ILD

Design System

Motion Graphic

Tease Trailer

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