Branding | Art Direction | Graphic Design
Stratech
CHARTERED ARCHITECTURAL FIRM
Stratech is a Chartered Architectural Firm based in Vancouver, made up of versatile team of architects, designers, engineers and makers. Stratech focuses on intelligent and engaging designs to address the needs of micro & urban living. Albin Lundberg cofounded Stratech in 2010, and it quickly grew to be one of the go to companies dealing with compact living spaces.
Credits
Copywriter: Berk Dikmen
Designer: Ravin Ed
Print Production: Jukebox
Inspirations
The letter "S" was decided on to be used as the main focus of the logo as its shape is easily legible from many different angles. The S logo with a hexagon element to it would symbolize several key aspects of compact living such as volume, interior, efficiency and spaciousness.
The honeycombs built by worker bees inspired me to create the logo and other components as hexagon is the shape that most effectively breaks flat space into little units. The idea behind this wonder of nature fit perfectly with Stratech's key message; to make the most out of the least space.
Colour Scheme
PANTONE 2369 C
HEX #373ac6
R 59 C 87
G 63 M 77
B 182 Y 0
K 0
PANTONE Yellow 012 U
HEX #ffcc00
R 255 C 0
G 224 M 12
B 0 Y 100
K 0
PANTONE 4665 U
HEX #cc9999
R 202 C 18
G 165 M 36
B 142 Y 46
K 1
Typeface
Stationery
