The TOTYs are an annual, fan-driven celebration of footballing excellence, players earn it all year through their performances, and FC brings the award to life at the end through votes from football community around the world.
Credit
Producer: Eoin Lúc O Ceallaigh, Chris Collins
Creative Lead: Joelle Woodson, Georgia Paes
Franchise Marketing Lead: Luc Kunakey, Jack Ferrara-Crofts
Creative Director: Luis Callegari
Design & Creative Lead: Ravin Edrisi
Motion Lead: Emily Clulow
Capture: Simon McAuliffe, Britt Sheahan
Production Design: Maria Zaman, Kaus Villojan
3D: Wwwesh Studio
Photography: KODE Media
FC 26 TOTY
Creative Direction / Design System / Typography
[2025]
This year’s TOTY campaign is fun, energetic, and rooted in pop sporting culture, shifting from a formal “award night” to the internet’s block party: disruptive, contemporary, and fan-led.
The tone is bold and expressive, motion moves at the speed of culture, and the imagery is raw, candid, and unfiltered.
We built the typography system using FC’s official fonts in all caps: Cruyff Sans Medium for headlines and Cruyff Mono Regular for micro text. Mixed alignment across layouts creates dedicated space for the FC | TOTY lockup and partner lockups.
VISUAL DIFFERENTIATION THROUGH COLOR
Because blue and gold are core to the TOTYs identity, we’ll separate nominee vs. winner phases through color. The campaign opens with light blue gradients and dark-blue accents as forms grow in real time to feel more welcoming. For the winner reveal, we shift to premium TOTYs gold on a darker base with cleaner surfaces and bolder contrast to spotlight the fan-crowned result.
Because blue and gold are core to the TOTYs identity, we’ll separate nominee vs. winner phases through color. The campaign opens with light blue gradients and dark-blue accents as forms grow in real time to feel more welcoming. For the winner reveal, we shift to premium TOTYs gold on a darker base with cleaner surfaces and bolder contrast to spotlight the fan-crowned result.
TOTYS EMOTICONS
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An evolution of what makes the FC 26 brand thrive, its fun injection, gilded emojis and chatbot-style cues become icons for the TOTYs’ major award categories, while likes signal participation and prove the community made it happen online.
It turns conversation into award language: a serving dish for midfielders who deliver assists, a boot for attackers hunting targets, a wall for defenders, an “unreal save” for goalkeepers, a 12th-man icon for the in-game vote, and a new Captain category, honouring the best player, voted by fans.
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A generative growth animation for each emotion,melted silver and gold metal pours and forms in real time, using the same trophy-inspired material as the TOTYs award.
WINNER
PHOTOGRAPHY
DIRECTION
With partner club and league photography comes real constraints, tight timing, varied locations, and different photographers across countries, so we’ve created a simple, repeatable set structure that’s easy to follow. The direction leans into a raw, candid style to consistently capture each player’s emotion as they receive the award.
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