Future Stars is the moment before the moment, when the community is first to spot the next generation forming. At EA SPORTS FC, we’re building a platform that pulls football’s hidden gems into the spotlight and turns early belief into global recognition.
Credit
Producer: Lauren Bercovitch
Creative Lead: Georgia Paes, Ary Arasen
Franchise Marketing Lead: Josh Rendle
Creative Director: Luis Callegari
Design & Creative Lead: Ravin Edrisi
Motion Lead: Emily Clulow
Capture: Ciarán O'Connor, Britt Sheahan
Production Design: Maria Zaman, Kaus Villojan
In-Game Item Design: Alija Sule
3D: Burn & Broad
FC 26 Future Stars
Creative Direction / Design System / Typography
[2026]

Future Stars is grounded and human, but always pointed toward the future, capturing the split second when a young baller shifts from “one to watch” to “we called it.”

We built the typography system using FC’s official fonts in all caps: Cruyff Sans Medium for headlines and Cruyff Mono Regular for micro text. Mixed alignment across layouts creates dedicated space for the FC and partner logo lockups.

LAYOUT
We included wireframes in the toolkit to demonstrate correct use of branding elements, provide layout guidance, and spark inspiration.

COLOR
PALETTE
We built the palette from Future Stars’ core violets and purples, balanced with neutral shades to create a platform for multi-color CG to shine, with iridescent, metallic finishes.

GRAPHIC ELEMENTS

As these young players are still shaping their careers, leveling up their game and influence, the metaphoric abstract graphic package represents their growth, rawness, and the unknown future ahead.
It adds depth, energy, and flow by blending nets and stars with game-rooted forms, abstract shooting silhouettes, pitch graphics, and ball paths, creating a cohesive system where every element connects back to football.





GRAPHIC ANIMATION
The animated graphic set is built in two layers, an inner gold core and an outer iridescent sheen, symbolizing the young players’ value within and the shine they’re starting to show to the world.

MEDIA DUMP
A Future Stars media dump template, a flexible platform for regions to mix lifestyle content, in-game screenshots, photography, and clips into a looping animation.
REGIONAL
ACTIVATION
The system is fully adaptable for partners,easy to apply out of the box, while still giving them the freedom to have fun and make it their own.
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