FC 24 Nike MadReady
Creative Direction / Design System / Typography
[2023]
Nike athletes and FC ambassadors were selected to front the campaign, with a brief to showcase both Nike boots in-game. Since the campaign mechanic was new, we also created an explainer to make it clear and easy to follow.
TEASER
Inspired by the in-game player card design, we created a teaser that reveals the “inside world” of the item shape.
EA SPORTS FC launched an exclusive campaign available only to Ultimate Edition pre-order players with early access. In partnership with Nike, it spotlights top athletes featuring the MadReady boot series in-game.
This project compiles the internal creative team’s art direction, including the design system build, collaborations with two external agencies, a 2Fresh-produced trailer, and a motion-graphics explainer developed with ILD.