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This campaign celebrates 5-star weak foot and skill move upgrades in-game. To bring it to life, we created a fun, charming world built around custom 3D clay illustrations by our partner, Burn & Broad. It also marks the first year we’re sharing the campaign design system with our fans and community.
Credit
Creative Director: Eric Beard, Ravin Edrisi
Producer: Shannon Morgan, Scott Polzen
Campaign Lead: Andrew Mitchel-Szafer
Brand Designer: Cynthia Ly
Item Shell Design: Carla Mozqueda
3D Illustration & Character Design: Burn & Broad
Motion Graphic: Jesus Delgado, Ryan Smith
FC 24 FUT Birithday
Creative Direction / Design System / Typography
[2024]
We encouraged the community to use the design toolkit to create and share their own invitations across social and personal channels, bringing more fans into the birthday celebrations, both in-game and out in the world.
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