FIFA 23 Future Stars

Future Stars is the yearly celebration of the wonder kids poised to take The World’s Game by storm. Former Future Stars have gone on to win league titles, team of the season honours, and even hoist international trophies, so each Special Player Item represents a footballer’s induction into an elite class of the brightest prospects in the game. Every upgrade represents what each Future Star could become, with upgrades that showcase them at their full potential.

Credit

Strategist: Ben Prout
Brand Manager: Aidan Boswell
Creative Director: Trevor Conrad, Eric Beard, Kathryn Liu
Producer: Natasha Shepherd
Creative Lead: Andrew Mitchell, Jacob Anderson
Design Lead: Ravin Ed,
Brand Designer: Kaus Villojan, Cynthia Ly
Item Shell Design: Brandon Kim
Animation & Character Design: Buck

Design Lead / Typography

[2023]

This system fuses the two which is a gradient that shifts in color and energy based on BPM or genre, moving from low to high intensity in perfect sync with the music.

We developed the campaign color palette, typography, and wordmark. The goal was to bridge the in-game graphics with the anime-style teaser and build a cohesive toolkit that ties everything together.